Bud Light releases limited-edition cans, bottles featuring 26 college football teams
Football season is here and it’s time to tailgate. On Tuesday, Bud Light revealed a new line of college football-themed cans it’s rolling out this fall. The collection includes 26 unique designs, representing schools from all across the country.
“College football fans are some of the most passionate, dedicated fans out there and we are so proud to partner with teams across the country to make all of the special gameday moments even easier to enjoy,” Bud Light senior vice president of marketing Todd Allen said.
Schools included in Bud Light’s new collection are:
Kansas State
Fresno State
Wyoming
Nevada
Missouri
Kansas
East Carolina
Iowa State
Oklahoma State
Maryland
Texas Tech
Florida
Oklahoma
Texas
LSU
Iowa
Arkansas
Kentucky
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Along with its largest ever collection of team-themed cans, Bud Light is releasing a content collaboration with comedian Shane Gillis, which will feature Gillis in numerous college-related situations. Bud Light kicked off the campaign with a piece of content entitled, “The Dean’s Office.”
“I like football and beer, especially Bud Light. It was fun to work with McKeever and Steve on this,” said Gillis, who recently topped Netflix’s charts with his comedy special “Beautiful Dogs.”
CBS Sports lineup for new college football show
On Tuesday, CBS Sports announced that they will be launching “College Football Pregame” ahead of the 2024 college football season. A three-hour, Saturday morning studio show that will feature a robust lineup of hosts, college football analysts, reporters, and former players on 24/7 streaming sports news network.
“College Football Pregame” will debut this Saturday, August 31 from 9:00 a.m. to noon ET ahead of the kickoff of Week 1. Aimed at provided latest news, commentary on the biggest storylines, picks for game day, and updates from a national network of analysts and on-site reporters across the country.
A whopping 16 members round out CBS Sports HQ’s roster, a list of familiar faces and leading voices in the college football space that can be seen below.
Former Ohio State players Cardale Jones and Beanie Wells join the crew as analysts along with former Alabama running back Damien Harris and Florida State players Danny Kanell and Bryant McFadden. Who all not only played at the highest level of college football, but all spent time at the NFL level as well.
On3’s Kaiden Smith also contributed to this story.