DirecTV announces Holiday Bowl's winning coach will receive egg nog bath postgame

Everyone is well aware of the celebration following the Duke’s Mayo Bowl where the victorious coach is doused in mayonnaise. However, as nasty as that may be, the Holiday Bowl is now in contention for the postseason’s most unpleasant honor.

In a photo from Todd Strain and KNSD NBC 7, there is a Holiday Bowl cooler filled with egg nog at Petco Park. According to the latest out of San Diego, either USC’s Lincoln Riley or Louisville’s Jeff Brohm will be showered in it depending on whether the Trojans or Cardinals win tomorrow night.

Big announcement by @DIRECTV_HB
Winning coach will receive an egg nog bath.
Forget Gatorade baths, new Holiday Bowl tradition.. a tub of egg nog dumped on winning coach. pic.twitter.com/LLUY0pVFJx

— Todd Strain (@TODDSTRAINNBCSD) December 26, 2023

This would be one memorable way to end Brohm’s first season at his alma mater. The Cardinals sit at 10-3 as the runner up out of the Atlantic Coast Conference this season. While they’ve dropped their last two games, they could end Brohm’s return home on an interesting note by drenching him in the holiday beverage following the win.

As for USC, this could also be a welcome way to close out what has admittedly been a letdown of a season. After starting in the Top-10 and then at 6-0, the Trojans lost five of their final six. While it wouldn’t provide much solace, seeing Riley covered in egg nog after his first postseason win in Los Angeles might at least bring some chuckles as they enter the offseason.

Several bowls are trying to one-up the others with their own unique gimmicks. This one from the Holiday Bowl, though, is right there at the top as far as most shocking or sickening, depending on how you look at it.

Updated odds for Louisville vs. USC in the Holiday Bowl

After a brief hiatus, college football bowl season resumes this week, including an exciting matchup in the DIRECTV Holiday Bowl between USC and No. 15 Louisville.

After opening up as 6.5-point favorites against the Trojans, Louisville is now a 7-point favorite over USC for Wednesday’s matchup according to FanDuel. With the point spread going up half a point, the point total went up as well for the game, jumping up one point as it now sits at 58.5 points for the games over/under.

How to watch USC vs Louisville

Time: December 27 — 8 p.m. ET
Channel: FOX, FuboTV
Location: San Diego, CA

Caleb Williams will not be playing for the Trojans in the Holiday Bowl, deciding to forgo the game as he pursues his future in the 2024 NFL Draft. That means Miller Moss will receive the start under center for USC on Wednesday, serving as the first in his collegiate career.

The Cardinals will also be without some of their key difference makers due to the transfer portal and NFL Draft declarations with RB Jawhar Jordan and WR Jamari Thrash both forgoing the game Unlike USC, though, Louisville will have their starting quarterback in Jack Plummer, following his impressive 3,063-yard, 21-touchdown season, on top of their entire offensive line.

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Regardless of who’s in or out of the lineups, both teams still have enough depth and firepower for the Holiday Bowl to be one of the most exciting bowl matchups of the season.