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Ed Reed apologizes for NSFW rant about conditions at Bethune-Cookman upon arrival

On3 imageby:Dan Morrison01/16/23

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Ed Reed
Brett Davis/Fan Controlled Football / Contributor PhotoG/Getty

New Bethune-Cookman head coach and NFL Hall of Famer Ed Reed has apologized for an NSFW rant that he unleashed about the conditions at Bethune-Cookman.

In the video, Reed is seen complaining about trash on the campus, saying, “I’m walking out here with the football team picking up trash. I should leave, I’m not even under contract yet!”

“In regards to my social media comments about the University, staff and other institutions, I would like to sincerely apologize to all BCU staff, student and alumni for my lack of professionalism,” Ed Reed wrote.

“My language and tone were unacceptable as a father, coach and leader. My passion for our culture, betterment and bringing our foundation up got the best of me and I fell victim while engaging with antagonists on social media as well. I am fully aware of the hard working folks at our school who are also fighting to make things better and more financially sound. I am encouraged from my communication with my AD and our administration and understand it’s a work in progress. My passion is about getting and doing better and that goes for me too.”

Ed Reed is the latest in a line of former NFL greats taking on jobs at HBCU schools. The most notable of those is, of course, Deion Sanders, who has since moved on from Jackson State to Colorado in the ranks of the FBS.

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While Ed Reed and Bethune-Cookman came to an agreement for Reed to take over as the program’s next football coach in December, he has yet to be formally introduced.

Watch Ed Reed’s NSFW rant

Ed Reed’s rant was largely about trash on campus at Bethune-Cookman. In a rant on Instagram Live, he was seen using vulgar language and complaining that he should leave because he isn’t under contract yet.

You can view the NSFW video, here.

The hire of Ed Reed was met with a lot of praise, in particular for his ability to recruit and bring in talent from South Florida. However, after a 2-9 campaign in 2022, it’s not going to be a quick turnaround for the Miami Hurricanes legend.