ESPN and ABC debut new graphics package for SEC football

The SEC is set to embark on a new TV partnership with ESPN and ABC beginning in the 2024 season, and that means new branding for the conference is about to debut.

With the 2024 SEC Media Days winding down, ESPN’s Creative Studio team put out a teaser of some of the graphics and transitions the broadcasting powerhouse will be using.

It’s a pretty sleek look, anchored by the shield logo that ESPN and ABC had previously debuted.

Check it out below.

As #SECMD24 wraps up in Dallas, check out a preview of the new @SEC on ABC graphics package from ESPN's Creative Studio team 🏈🔥#SEConABC debuts Saturday, Aug. 31 pic.twitter.com/EmSgIY7g3E

— ESPN PR (@ESPNPR) July 18, 2024

The transitions are sleek, with the shield providing a lot of versatility to the graphics team. Some of the transitions showed helmets popping into and out of the various shields, and it’ll be pretty neat to watch what kind of packages ESPN can put together going forward.

One thing that was immediately asked on social media was the music selection. It’s unclear if ESPN will be using that sample for the rest of the season or if it was solely meant to accompany this graphics reveal.

In any case, we’ll find out soon enough.

More on the new SEC media deal

The 2024 season will see plenty of changes across college football, but particularly in the SEC. A new media rights deal takes effect as the league leaves CBS and moves exclusively to ESPN and ABC.

ESPN unveiled the logo at the Disney Upfronts in New York earlier this year, teasing some big changes as it becomes the home of the SEC.

The new deal takes effect this summer as the SEC expands by adding Texas and Oklahoma following a groundbreaking round of conference realignment.

It’s a deal the conference commissioner has played up plenty.

Greg Sankey said the reach of ESPN and ABC is huge for the conference. It also opens up the door to put multiple games on the networks in one day, therefore getting the league in front of more eyes. That means the league will not only make a reported $300 million as part of the deal, but it will also have a larger presence across the country.

“What that does, and it’s something about which I’ve spoken but gets lost, is when we move to the ABC-ESPN group, we have access to more broadcast TV opportunities than perhaps we’ve ever had, certainly in recent decades,” Sankey said on McElroy and Cubelic in the Morning in 2023. “In other words, 130-plus million households with access to broadcast TV, we could literally program an ABC game at noon Eastern, 3:30 Eastern and then, that primetime window on particular Saturdays. Now, ABC and ESPN have other contractual commitments. But that’s an illustration of the breadth of reach that we are about to experience.

“And we respect and appreciate our relationship with CBS, but our move to work under the Disney heading was about more than just revenue. It was about reach, so reach through broadcast TV, reach through cable and satellite, which obviously is a changing environment.”