Kentucky Sports Radio (KSR) Joins On3
NASHVILLE, Tenn. — On3 announced it has added the popular digital media company, Kentucky Sports Radio (KSR) as its first fan site.
“Kentucky Sports Radio is a significant addition to On3, and we are honored they are the first fan site to join the network,” said Shannon Terry, CEO of On3. “Not only is KSR the market leader, but it is also easily one of the largest fan sites in the industry, if not the largest.”
On3 will cover recruiting, college sports and the NFL draft with comprehensive coverage from top-notch talent at the national and team level.
“The decision to be the first site to join up with On3 was both difficult and easy,” said Matt Jones, founder of KSR. “The difficult part was giving up the complete independence that we have had since the creation of KSR 16 years ago. But it was easy because once I saw what On3 had in store and its plans for revolutionizing the coverage of college sports, I knew it was the best fit for KSR and all Kentucky fans.”
The decision to join On3 provides KSR the opportunity to better access the Kentucky fanbase and provide further insights, media, and breaking news to a larger audience.
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“Joining On3 will ensure that KSR will remain the best site in America for the coverage of a collegiate sports team for the most loyal fans in all of America,” Jones said.
The leadership team at Kentucky Sports Radio has guided the site to success in not only the Kentucky market but the sports industry as a whole. Led by Matt Jones, Drew Franklin, and Tyler Thompson, the KSR team will bring its skill sets and passion to On3 to continue creating winning content for fans.
“Matt Jones is an icon in the media and a celebrity in the state of Kentucky. He has built a brand that engages one of the most diehard and passionate fanbases in college sports. Drew Franklin and Tyler Thompson make for one of the most talented leadership teams in our industry.”
Financial terms of the deal were not disclosed.