NIL collective announced that will work with Nebraska athletes

N100 is a donor-driven collective announced Friday that has been assembled to help Nebraska student-athletes monetize their NIL.

Athlete Branding & Marketing LLC (ABM), a NIL representation company for student-athletes, is rolling out the collective, which will allow businesses and individuals to directly support NIL efforts by the athletes. In its announcement, ABM states that, since its inception last August, it has secured gross payments of more than $850,000 to more than 90 student-athletes across five sports.

N100 is the latest amid a wave of school-specific collectives that have been announced in recent months. Some three dozen are now public; industry sources say dozens more are keeping a low profile while in the developmental stage. By the end of 2022, every Power 5 school is expected to be affiliated with at least one collective, with the most ambitious ones aiming to raise between $5 million and $25 million annually for athletes.

“ABM’s goal is to maximize opportunities for student-athletes while making their complicated lives easier to manage,” Gerrod Lambrecht, ABM’s president, said in a statement. “N100 will allow our passionate fan base to directly support NIL opportunities. Members will receive access to exclusive content, events and interaction with student-athletes. Businesses who participate can utilize ABM clients in marketing campaigns and sponsored events.”

ABM also strives to assist student-athletes with all aspects of managing their brands and personal businesses, including balancing the time commitments of academics, sports and their businesses. It has prioritized providing tax education, legal and accounting support. ABM has partnerships with Opendorse, which hopes to work with more than 30 collectives before fall, and Fan Arch, which works with more than 300 pro athletes, enabling them to develop their personal brands. 

ABM also plans to roll out a new initiative this summer focusing on Nebraska’s walk-on program. It will allow for the direct support of walk-on student-athletes. Lambrecht expects it to solidify “Nebraska’s place as the best walk-on program in the country.”