Old Trapper becomes official beef jerky of the Big 12

The Big 12 announced a new sponsorship agreement on Monday, with the conference now partnering with Old Trapper, a beef jerky business. In the announcement, the conference revealed that Old Trapper would become the “Official Jerky of the Big 12,” beginning in July.

Old Trapper will become the sponsor for the conference’s football and basketball media days, in addition to shows in the Big 12 studio and on ESPN+. The Old Trapper brand will also now be seen at events across the conference as part of the agreement.

Big 12 commissioner Bob Bowlsby expressed his excitement for the conference’s new agreement with Old Trapper in the release.

“We appreciate this new support from Old Trapper and look forward to having them on board as a new Big 12 corporate partner,” added Big 12 Conference Commissioner Bob Bowlsby. “We’re always looking at new ways we can integrate our brand sponsors and provide even more value throughout our footprint. We’re pleased to have them involved with our Media Days and new football show on Big 12 Now starting this fall.”

Robert Leary, the chief marketing officer for Old Trapper, hopes that the beef jerky company can become a vital part of the experience in athletics across the conference.

“We are thrilled to be partnering with the Big 12 Conference and pairing our premium brand with theirs,” said Robert Leary, Chief Marketing Officer / Old Trapper. “We are excited to be engaged in a truly collaborative effort to support all the student athletes of the Big 12 Conference and build a strong bond with its loyal and passionate fans, making Old Trapper Beef Jerky a proud part of the Big 12 experience.  We’re looking forward to kicking things off this summer.”

Old Trapper’s headquarters is located on Forest Grove, Oregon. The company has been running for over 50 years, as it was created in 1969.

Soon, the Big 12 will be expanding and adding four new teams. BYU, UCF, Cincinnati, and Houston will become members of the conference in the coming years, while Texas and Oklahoma will soon be departing for the SEC.