On3 launches Athlete Social Network App under the brand On3 Elite

On3, the premier college sports digital media, data and marketing company, today announced the launch of an Athlete Social Network app under the brand On3 Elite. 

The privately secured social network will connect high school and college athletes to schools, coaches, brands, collectives, media and fans through websites, mobile apps and events. Through On3 Elite, athletes will build relationships, maximize NIL opportunities and enhance their performance.

Athletes who choose to be Elite will have a verification badge on their profile in the On3 database, gain access to exclusive NIL opportunities and receive a complimentary On3 Subscription ($120 annual value), with many more services planned throughout an extensive product roadmap.

Players can now claim their profile and download the app on the Apple App Store and Google Play.

“The future of our industry is a platform, and today’s launch of On3 Elite marks the beginning of the evolution to becoming a connected community of athletes, coaches, brands, school and fans,” said Shannon Terry, the CEO and founder of On3. “With today’s release of the first version of the On3 Elite App, high school and college athletes have access to a platform of resources that have never been available.”

With access to the On3 Elite network, athletes can access their On3 NIL Valuation and Roster Value. Securely in the app, athletes can now privately set their desired amount of money from schools and collectives while gaining access to exclusive NIL deals. They will also be able to receive alerts about changes to their personal activity feed and build customized news feeds on their favorite teams and other athlete connections. 

On3 Elite will assist top recruits and college football players in growing their brands and amplifying key news announcements. Athletes can ask top newsmakers Hayes Fawcett and Joe Tipton through the platform for commitment graphics and work alongside On3’s vast social media network. 

On3 Elite is hosting its second annual On3 Elite NIL Series event in Nashville from May 28-30. Fifty of the nation’s top recruits and their families will attend the exclusive event for elite 2025 football prospects. The app will allow athletes access to exclusive NIL deals and will be featured at the upcoming event. 

“We are seeing a growing demand from A-list brands that want to activate NIL sponsorships with athletes. The On3 Elite app and On3 Elite Series give us a platform to connect athletes with brands and NIL opportunities that are beyond their collective-driven Roster Value NIL deals,” said Grant Frerking, who is leading On3 Elite’s NIL sales and sponsorships group.

An extended V2 update of the On3 Elite App is scheduled for release in August 2024.