Pop-Tarts Bowl shows off new Lombardi-like trophy that is a functioning toaster

Bowl season is a time for silliness, often in the form of ridiculous advertisements intersecting with the games themselves. The Duke’s Mayo Bowl dumps mayonnaise on the winning coach, the Cheez-It Bowl gives the coach a crispy snack bath, and the Pop-Tarts Bowl… well, it’s all kinds of awesome.

In addition to the other theatrics the Pop-Tarts Bowl will provide, on Sunday, the event revealed a new twist.

A new trophy given to the winning team was commissioned, and it is engineered to Pop-Tarts perfection. More specifically, the trophy is actually capable of toasting your Pop-Tarts.

The trophy is built around a strong base, a three-tiered platform that hosts a silver, Lombardi-like football on top.

But unlike the Super Bowl trophy, this one features two slots in the top for Pop-Tarts, so you can celebrate your victory in style. Check it out below.

Pop-Tarts Bowl 🤝 GE Appliances = the NEW Pop-Tarts Bowl trophy with a built-in WORKING (!!!) toaster #PopTartsBowl pic.twitter.com/hl1f3dU5Qg

— Pop-Tarts Bowl (@PopTartsBowl) December 15, 2024

In addition to the trophy itself, the Pop-Tarts Bowl is going all out. It will have three different mascots for the game, with the MVP of the game getting to choose which mascot gets eaten in the post-game scrum.

The three Pop-Tarts flavors are going to be frosted hot fudge sundae, frosted wild berry, and a mystery flavor. Last year, the mascot was named “Strawberry” and was thought to be the first-ever edible mascot.

Last season, the Pop-Tarts Bowl introduced the live mascot that would be eaten to great fanfare. The mascot could be seen throughout the game, dancing and celebrating. Then, after the Kansas State Wildcats beat the NC State Wolfpack, players from Kansas State were able to eat part of the edible mascot.

In recent years, several bowl games have become invested in some strange food promotions. Eating the mascot is one of them. Others include things like the Duke’s Mayo Bowl, which sees copious amounts of mayonnaise eaten throughout the game and the winning coach receiving a mayonnaise bath.

This particular bowl game has been played since 1990. However, it’s only been called the Pop-Tarts Bowl since 2023. Prior to that, it was the Cheez-It Bowl as Kellogg’s became the title sponsor. In total, there have been nine different title sponsors for the game, which was initially called the Blockbuster Bowl. Champs Sports, Russell Athletic, and Camping World were the three most recent sponsors before Kellogg’s took over.

This year’s Pop-Tarts Bowl will be a showdown between No. 13 Miami and No. 18 Iowa State. The game will be played at 3:30 p.m. ET on Dec. 28.

On3’s Dan Morrison also contributed to this report.