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Reggie Bush sends cryptic message to outgoing NCAA president Mark Emmert

IMG_6598by:Nick Kosko12/17/22

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The NCAA underwent a drastic change earlier this week after the organization named Massachusetts governor Charlie Baker the new president. Amid the change, former USC superstar Reggie Bush decided to send one last message to outgoing president Mark Emmert. Bush, who won a national title and Heisman Trophy that was since vacated, has a strained relationship with the NCAA.

With new regulations in place for name, image and likeness, there was hope Bush’s Heisman Trophy would be reinstated to him, but that ended up not being the case. Instead, Bush had to settle for a playful commercial referencing his lost Heisman.

But with Emmert out of the picture, Bush sent a cryptic message over Twitter directed right at the former president.

“NCAA paid $8 million quietly behind closed doors trying to clean up their mistakes,” Bush wrote on Twitter. “I understand why you signed that non-disclosure agreement Mark Emmert but I would like you to know your secret is not safe. After all these years they are still scared of #5. (peace sign emoji).”

Bush began advocating for the reinstatement of his Heisman Trophy in June of 2021 but did not have success in the move. It all stemmed from a 2006 report of Bush’s family receiving gifts in violation of NCAA policies and it eventually led to sanctions against USC in 2010.

In three years at USC, Bush finished his college career with 3,169 rushing yards, 25 touchdowns, 7.3 yards per carry, 95 catches, 1,301 receiving yards and 13 touchdown receptions.

He played 11 seasons in the NFL with the New Orleans Saints, Miami Dolphins, Detroit Lions, San Francisco 49ers and Buffalo Bills, winning a Super Bowl with the Saints in 2009.

Baker, a moderate Republican who chose not to run for re-election in 2022, will serve as governor of Massachusetts until January 5, 2023. Now, he will assume the role of NCAA President on March 1, 2023. He will replace Emmert, who has served in the role since 2010.

Baker will take over the NCAA at a tumultuous time for college sports, with changes like NIL changing the way college athletics are handled.

“We are excited to welcome Governor Charlie Baker to the NCAA and eager for him to begin his work with our organization,” said Linda Livingstone, President of Baylor University and Chair of the NCAA Board of Governors, who helmed the presidential search committee said in the press release.

“Governor Baker has shown a remarkable ability to bridge divides and build bipartisan consensus, taking on complex challenges in innovative and effective ways. As a former student-athlete himself, husband to a former college gymnast, and father to two former college football players, Governor Baker is deeply committed to our student-athletes and enhancing their collegiate experience. These skills and perspective will be invaluable as we work with policymakers to build a sustainable model for the future of college athletics.”