Report: Mercedes-Benz Stadium to sell alcohol to all fans for SEC Championship game
The SEC Championship Game, played at Mercedes-Benz Stadium, is set to allow alcohol sales to the general public for the first time, according to a report from Justin Felder of Fox 5 Sports in Atlanta.
Previously, alcohol was only available in premium seating areas such as club-level seats or the suites.
This year’s SEC Championship Game is slated to be played on Dec. 7.
The SEC first moved to allow alcohol sales at stadiums in 2019, when the conference lifted a league-wide ban on such sales to the general public. But not all schools jumped on board with the change at the same time.
However, the practice has become commonplace across the league in the years since and there have been remarkably few reported incidents.
Fans at this year’s SEC Championship Game will now be able to enjoy responsibly.
New College Football Playoff details revealed
The College Football Playoff is fast approaching and prospective teams are already beginning to make plans for hosting first-round games on campus. Many of those potential venues will likely allow alcohol sales.
The Athletic recently obtained an e-mail sent to Penn State season ticket holders outlining some of the plans should the Nittany Lions host a playoff game.
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Among the key bits of information was pricing about the game.
Pricing is standardized across the country in these first round games and will include different price points for seats. General seating prices will range from $100 to 250. Penn State is selling student tickets for $25.
All revenue from ticket sales will go to the College Football Playoff, while host sites will get to keep concessions (like alcohol) and parking revenue as an offset to hosting costs.
Another interesting factoid, according to The Athletic?
Playoff rules require host sites to set aside 3,500 tickets for the opposing team. An opposing band would be included within that 3,500 ticket allotment. Of the 3,500 tickets, 1,500 will be in the lower bowl.
The first round of the College Football Playoffs — which includes the on-campus games — will take place on Friday, Dec. 20 and Saturday, Dec. 21.