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WATCH: Shane Beamer mocks Mark Stoops SEC Media Day comments in team celebration after win over Kentucky

by:Austin Brezina10/08/22

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Photo by Dylan Buell/Getty Images

After South Carolina‘s 24-14 win over Kentucky on Saturday, Shane Beamer took a strong jab at previous comments made by Mark Stoops. During SEC Media Days, Stoops remarked that it takes more than “stupid sunglasses” to change the culture of a program — comments made not long after a video of Beamer lip syncing to Soulja Boy’s Turn My Swag On while wearing a backwards hat and sunglasses.

On Saturday, Beamer directly took a shot at the comments while celebrating the victory with his team.

Mark Stoops’ comments reached Shane Beamer

Stoops clarified earlier this year that his comments were not intended for Beamer or anyone specifically, indicating that he was talking about himself and his own approach to building Kentucky football. However, Beamer and the Gamecocks made it clear after the win that whoever doesn’t believe in their brand of football will hear about it.

In an appearance on the Marty and McGee Show, Kentucky football coach Mark Stoops threw a not-so-subtle jab at Beamer’s antics, making it clear that it takes a lot more than “stupid sunglasses” to change a culture. Changing a climate is easy in football, Stoops says, but changing a culture takes real work.

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“I think ultimately it’s about the respect throughout the league when you’re dealing with coaches and players,” Stoops said of his successful rebuild at Kentucky. “Win or lose, you walk out you know you’re going to be in for a physical matchup. You know that we’re coming to play, we’re coming to compete and having that mindset. That’s not easy to change.

“I’ve talked years and years ago about climate vs. culture. It’s easy to change a climate. You just change a uniform, talk a little game, dance around, put on some stupid sunglasses, and you can change a climate. But to change a culture is at the core. I’m quite certain we’ve changed our culture.“