The Memphis-focused name, image and likeness collective 901 Fund reported $831,437.35 in total revenue in 2022, according to the quarterly financial

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On3 NIL

901 Fund reported $831K in 2022 revenue for Memphis NIL activities

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On3 Survey: Women make up average of 23% of NIL collectives' partners

The official Memphis name, image and likeness collective 901 Fund announced Sunday that it has expanded its scope to help provide NIL opportunities

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Memphis-focused NIL collective 901 Fund expands to all sports

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Memphis announced Monday that the name, image and likeness collective the 901 Fund facilitated a partnership between the Tigers' men's basketball

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Memphis announces NIL partnership through 901 Fund, The Peabody

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901 Fund is a non-profit Memphis Tiger-focused collective. Its goal is to “drive awareness of local charities and establish a deeper connection between our city and the student-athletes who represent us by leveraging the new NCAA NIL rules.” The fund is led by a group of Memphis supporters known as Tigers On a Mission. The money will go directly to athletes through Opendorse, a NIL readiness company that many universities, including Memphis, have partnered with to help athletes monetize their brands. The fund establishes a baseline NIL for the football team and both men’s and women’s basketball teams. Bob Byrd, founder and chairman of the Bank of Bartlett and Bartlett Mortgage, said that basketball and football were targeted first due to the great passion surrounding both sports. “The reason to concentrate on these three teams are these are the emotion generators and the sports which give the greatest interests and therefore will most likely motivate the greatest levels of support,” Byrd told the Memphis Commercial Appeal.

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