Alliance 412 - Pittsburgh Panthers Collective

Founded in April 2022, Alliance 412’s mission is to connect University of Pittsburgh student-athletes, local and national companies, charitable organizations, and the community to create lasting and sustainable relationships that impact and benefit all. The collective was launched by Pitt graduate Chris Bickell, who donated $20 million to Pitt athletics in 2021, and chief creative officer Frances Reimers. “I hope that Pitt student-athletes see this move as a huge moment for them,” Reimers told PittsburghSportsNow. “This is a massive undertaking for them, and I hope that they are excited and rally around this opportunity and see it as a benefit to them as Pitt student-athletes because it’s intended for them. So, I hope that it gets them excited, recruits that are considering Pitt, I hope that that definitely catches their eye and gets them excited. I think this is a huge step forward for the entire institution.”