LSU athletics continues to throw support behind the Bayou Traditions NIL collective.   The LSU Gold premium content subscription service has been

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LSU rebranding LSU Gold for Bayou Traditions NIL collective

As the NIL landscape prepares for the implications of the House settlement, LSU is strategically outsourcing its fundraising.   In an unprecedented

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LSU's Bayou Traditions NIL collective enters agreement with Tiger Athletic Foundation

As the second year of the NCAA's name, image and likeness era comes to a close, at least 30 NIL collectives no longer exist in their original form

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Why at least 30 NIL collectives have merged, folded or been acquired

Each school in the women’s Final Four – No. 1 seeds South Carolina and Virginia Tech, No. 2 seed Iowa and No. 3 seed LSU – features a strong NIL

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Examining the collectives for each of the women’s Final Four teams

Two organizations designed to provide name, image and likeness opportunities to athletes at Kansas and LSU, respectively, announced fundraising

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Bayou Traditions, Mass St. Collective fundraise for baseball, softball

TCU-focused Think NIL generated national headlines in June 2022 when it became one of the first NIL collectives to absorb another group. Fast forward

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TCU-focused Think NIL collective pauses operations

Bayou Traditions, a Baton Rouge-based collective launched today to empower Name, Image, and Likeness opportunities for LSU student-athletes, has been

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The Bengal Tiger Football

LSU announces "Bayou Traditions" NIL collective

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In an unprecedented move in the college sports space, the Tiger Athletic Foundation created a new subsidiary, TAF Services Corporation (TAFSC), which entered a paid services agreement with the LSU-driven NIL collective Bayou Traditions in July 2024. Through the agreement, TAFSC provides fundraising services for the official LSU athletes collective. According to a release from Tiger Athletic Foundation, the partnership between TAFSC and Bayou Traditions comes after consultation from LSU compliance, donors and key stakeholders. Notably, donors will now be able to receive priority points through the Tiger Athletic Foundation. LSU boosters can now log in to their Tiger Athletic Foundation/LSU ticket account and contribute directly to Bayou Traditions.

In an unprecedented move in the college sports space, the Tiger Athletic Foundation created a new subsidiary, TAF Services Corporation (TAFSC), which entered a paid services agreement with the LSU-driven NIL collective Bayou Traditions in July 2024. Through the agreement, TAFSC provides fundraising services for the official LSU athletes collective. According to a release from Tiger Athletic Foundation, the partnership between TAFSC and Bayou Traditions comes after consultation from LSU compliance, donors and key stakeholders. Notably, donors will now be able to receive priority points through the Tiger Athletic Foundation. LSU boosters can now log in to their Tiger Athletic Foundation/LSU ticket account and contribute directly to Bayou Traditions. LSU was slow to embrace the new world of NIL collectives, but with the initial launch of Bayou Traditions in January 2023 that quickly changed.

Jared Wilson

President

Bayou Traditions

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