UConn is using an on-field sponsorship to draw attention to its NIL collective.   The Huskies announced a one-year deal on Monday with Storrs

UConn Huskies

UConn signs on-field partnership deal with NIL collective

Many of the players from UConn's reigning men's basketball national championship team will attend a youth basketball camp at Waterbury Police

Donovan Clingan

On3 NIL

NIL collective Bleeding Blue for Good capitalizes on UConn's title

On3 conducted a voluntary name, image and likeness survey that received responses from 23 collectives and found that the groups examined have worked

nil-collectives-female-athletes-title-ix-women-name-image-likeness-deals

On3 Survey: Women make up average of 23% of NIL collectives' partners

On3 spoke with seven stakeholders, including multiple athletic directors and leaders of collectives, to analyze the NIL infrastructure and

finalfour-afi

College NIL News

Examining the collectives for each of the Final Four teams

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Former UConn Foundation board members John Malfettone and Jon Greenblatt incorporated Bleeding Blue For Good in August 2022 and organizers filed 501(c)(3) status and received expedited approval a month later. Bleeding Blue For Good hired former UConn forward and six-year WNBA veteran Ashley Battle as its executive director in November 2022. Malfettone said the collective receives “most” of its contributions through private donations. There’s a website where the collective receives “a few hundred bucks a week,” he said, “but that’s not the way you raise money.” Bleeding Blue For Good has held a series of donor education sessions, which Malfettone referred to as “NIL 101,” to help explain the importance of a competitive NIL infrastructure to donors who might have historically been opposed to the idea of paying college athletes. The collective has partnered with charities like the Boys & Girls Clubs of Hartford, the Cardinal Shehan Center and the Ryan Martin Foundation.

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