Since his move to USC, Caleb Williams has become the most marketable athlete in college football. As a star quarterback on a highly ranked team in

USC football

On3 NIL

With BLVD closed down, USC's NIL collective market in flux

USC collective and Stay Doubted subsidiary BLVD continues to find unique NIL opportunities for Trojan athletes.   In a new collaboration with USC

BLVD, JuJu Smith-Schuster drop limited edition USC football apparel

NIL activity only continues to ramp up across the board.   With every fall collegiate sport now in action and basketball season drawing closer, the

NIL Deals of the Week: Anthony Richardson, Jared McCain sign with Champs Sports

USC football is celebrating its Fresno State win in style.   The school's BLVD collective has set up an NIL deal with more than 100 players, gifting

BLVD sets up USC football players with electric scooter NIL deal

Living in a city full of stars, it's understandable that a USC football player can forget his head coach rates somewhere on the celebrity scale.

USC WR Brenden Rice details Trojans' focus on football in NIL era

With just one day until kickoff, USC's BLVD collective has announced its final partnership of the week.   The collective has struck a season-long

BLVD strikes season-long partnership with The Rex Steakhouse

USC kicks off its season Saturday night when Rice makes the trip to Los Angeles.   And thanks to the Trojan-focused BLVD collective, a few more

BLVD collective providing resources for USC families to travel to games

NIL continues to evolve at breakneck speed. Yet, there are groups and individuals that impacted Name, Image and Likeness more than others during its

On3’s top 25 most influential figures in NIL

The partnerships keep rolling in for USC's NIL collective BLVD.   The collective announced an official partnership with Fletcher Jones Motorcars, the

USC's BLVD collective signs Fletcher Jones Motorcars as official luxury car dealer

When USC announced the formation of BLVD back in June, the school promised the NIL collective would be forward thinking.  The NIL collective is

BLVD launches content series, first episode features Caleb Williams

With game week finally here for USC football, the school's BLVD collective is treating it similarly in the NIL space.   In a detailed message on

USC's BLVD collective announces website rollout, comments on Student Body Right

Donor-led collectives are sweeping the nation, dramatically reshaping the NIL landscape.  The proliferation of donor-driven collectives continues to

The On3 guide to NIL collectives around the nation

If you study a college football program's recent past and compare it to the program's history since the dawn of the sport, you can figure out which

College Football Playoff era explains incentives for NIL collectives

USC wide receiver Jordan Addison, the reigning Biletnikoff Award winner who transferred from Pitt in the offseason, announced an NIL deal with United

USC wide receiver Jordan Addison signs NIL deal with United Airlines

With the start of the 2022 college football season just weeks away, stakeholders in the college athletics ecosystem could potentially benefit from

Creation of multiple NIL collectives at schools causes pushback

USC prepped behind closed doors for a month. With Stay Doubted founder Michael Calvin Jones working closely with former Trojans chief of staff

Collective Conundrum: USC, BLVD 'very wary' of Student Body Right

Now that NIL collectives have become the norm in college athletics, it’s not enough for your school to merely be affiliated with one. A collective’s

On3's top 20 most ambitious NIL collectives

Since the NCAA put its interim NIL policy into effect last summer, the world of college athletics has completely altered. With it a need for

Ranking average On3 NIL Valuation by Power Five conference

BLVD, the new third-party agency and media company exclusively serving USC athletes in NIL, has made its first set of hires.   USC football director

College NIL News

USC's NIL media agency BLVD makes first set of hires

USC has made its first steps to play an active role in the NIL landscape.   The Trojans athletic department announced Wednesday they have signed

USC signs with media agency Stay Doubted for NIL representation

FEB. 17, 2023 UPDATE: BLVD LLC has halted day-to-day operations. PREVIOUS INFORMATION: USC made its first steps to play an active role in the NIL landscape. The Trojans athletic department announced in June 2022 it signed media agency Stay Doubted as a third-party NIL option for its student-athletes. This will allow players to go in-house to support their pursuit of NIL opportunities. Stay Doubted has established a subsidiary, named BLVD LLC. This company will operate as an agency and media company exclusively serving USC athletes in their search of partnering with businesses. At least seven full-time Stay Doubted employees will be dedicated to BLVD activities. This unique move by USC and Stay Doubted will position the Trojans to assist student-athletes in NIL ventures on a day-to-day basis while not taking away time from coaching staffs. Only 3% of USC’s student-athletes engaged with professional service providers, per the school press release announcing the partnership. The company also has a major roster of partnerships. The roster includes Amazon, Microsoft, State Farm, Verizon, lululemon -- all companies that have yet to make major moves in the NIL space.

Michael Calvin Jones

Founder & CEO Stay Doubted

BLVD LLC

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