California Legends Collective - California Golden Bears Collective

The California Legends Collective aims to assist Cal Bear student-athletes in their pursuit of Name, Image and Likeness opportunities. The California Legends Collective was created in partnership with Beastmode Marketing – which was launched by former Cal running back turned NFL star Marshawn Lynch. The California Legends Collective says it will connect Cal fans, alums, supporters and brands with Bear student-athletes for various services. The collective also says it will use proprietary PlayBooked technology to manage all aspects of its needs. “We've been working hard to create something we could all be proud of,” said Kevin Kennedy, president, founding sponsor, and co-executive director of the California Legends Collective. “It was important to us that this be done the Cal way – in full compliance with NCAA regulations and empowering all our student-athletes to take full advantage of the vast opportunities presented by attending the world's No. 1 ranked university. We decided the best university in the world deserved the best collective, and that's what we’ve created.”