Cincy Reigns - Cincinnati Bearcats Collective

Cincy Reigns launched on Nov. 21, 2022 as the first NIL collective designed to support athletes at the University of Cincinnati. Chair Brian Fox, a University of Cincinnati College of Law alum, launched the collective with a Board of Directors and Board of Advisors after he said he studied the NIL landscape obsessively. In June 2022, Fox registered Cincy Reigns, LLC and Cincy Reigns, Inc., with the latter as a nonprofit corporation. Cincy Reigns, whose name pays homage to Cincinnati's "Queen City" nickname and the former NBA franchise located in the city, will support athletes across all of the university's athletic programs.