Conquest Collective - USC Trojans Collective

USC Alum, Manuel “Mer” Hernandez III, and NIL marketing and collective management company Athlete Advantage announced the launch of The Conquest Collective supporting student-athletes at USC in May 2023. Hernandez, an MBA alumnus of the university’s Marshall School of Business and prominent financial advisor to multiple NFL players, is a lifelong supporter of USC athletics. He arrived on the NIL collective landscape with a strong desire to create a comprehensive and sustainable NIL environment for all student-athletes at his alma mater. This led to enlisting the assistance of Los Angeles area businessman Jeff McKay, son of USC football great J.K. McKay, and grandson of legendary USC football coach John McKay. They collaborated on developing a service- oriented ollective that not only focuses on NIL dollars but also provides high-quality mentorship opportunities and financial literacy training, as well as educational programs and platforms, for all current Trojan student-athletes for both men’s and women’s sports.