CougConnect - BYU Cougars Collective

CougConnect was launched in November 2021, and it quickly became one of the top booster-driven groups West of the Mississippi. According to a report in the Salt Lake Tribune, most prominent athletes, like quarterback Jaren Hall, have made close to $100,000. The role players have made thousands with CougConnect. The collective also played a role in facilitating a teamwide NIL deal for licensed apparel with the Ruke Agency in August. “I think this has evened the playing field,” Hank Tuipulotu, a former BYU linebacker now committed to helping current players make money told the Tribune. “I’m sure coaches are frustrated. But it is better than it was in my opinion.”