Oklahoma women’s basketball announced a significant teamwide NIL deal with local auto dealer Fowler Auto on Thursday via X and Instagram.   The video

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On3 NIL

Oklahoma women's basketball lands teamwide deal with local car dealership

Dillon Gabriel had many doubters entering this season.   The Oklahoma quarterback struggled in his first season with the Sooners. Throughout August,

Dillon Gabriel

Oklahoma's Crimson & Cream NIL collective launches Hawaii trip giveaway honoring Dillon Gabriel

For most of the last 26 months, NIL collectives have generated revenue through donations.   Some have partnered with companies to facilitate deals

Oklahoma football

Oklahoma NIL collective Crimson & Cream launches forward-thinking roundup program

Oklahoma is doing everything it can to capitalize on the Red River Rivalry.   The Sooner-driven NIL collective Crimson and Cream started to make

Oklahoma Sooners

Oklahoma NIL collective Crimson and Cream launches donation campaign

Thanks to Crimson and Cream, Oklahoma athletes will be eating well this academic year.   The Sooner-driven NIL collective brokered team-wide deals

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Crimson and Cream facilitates NIL deals with Hal Smith Restaurants for Oklahoma football, softball, basketball

Oklahoma defensive lineman Ethan Downs continues to capitalize on his on-field success off the field with his NIL.  Downs, who was a second-team

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Oklahoma Sooners star Ethan Downs to headline local youth football camp

Jordy Bahl can do it all on the softball field – pitch, hit,  run, and field her position.  Off the field, she has the potential to be just

OU pitcher Jordy Bahl (98) yells to the crowd during the Sooners' regional opener against Prairie View A&amp;M on May 20 in Norman.

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Syndication: The Oklahoman

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Big Red Business: Jordy Bahl Inc. is all business

Collectives have become the leading source of compensation in the first two years of NIL.   Donors and stakeholders thought they had collectives

most transformative NIL collectives

On3's top 20 most ambitious NIL collectives

Saturday marks the two-year anniversary of the NCAA's NIL Era and many coaches and administrators continue to call, to no avail, for a federal bill

Greg Sankey

Will the SEC continue with its fractured state-by-state NIL approach?

Oklahoma freshman defensive back Peyton Bowen has signed an NIL agreement with the collective Crimson and Cream. He announced the news Friday on

Peyton Bowen

Peyton Bowen signs with Oklahoma NIL collective Crimson and Cream

Oklahoma's highly touted freshman quarterback Jackson Arnold signed an NIL agreement with the Crimson and Cream collective. He announced the news

Oklahoma QB Jackson Arnold

Oklahoma's Jackson Arnold signs with collective Crimson and Cream

On3 conducted a voluntary name, image and likeness survey that received responses from 23 collectives and found that the groups examined have worked

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On3 Survey: Women make up average of 23% of NIL collectives' partners

Oklahoma’s sweeping name, image and likeness bill is one step closer to becoming a law.  On Monday, the Oklahoma House of Representatives

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Oklahoma moves closer to significantly reshaping state NIL laws

The Oklahoma state senate is moving quickly to put its local athletic programs in a better position to support NIL activity.  Recently, state

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New Oklahoma bill would allow school-led foundations to pay for NIL deals

Opening weekend has arrived for college softball. And the season starts with plenty of top-ranked teams competing in top events like the NFCA Leadoff

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Top 5 On3 NIL Valuations heading into 2023 NCAA softball season

After Oklahoma quarterback Dillon Gabriel arrived in Norman, Oklahoma, following his transfer from UCF in January 2022, Gabriel utilized some of his

Oklahoma's Dillon Gabriel explains approach to NIL as a quarterback

On the first day of December, The Grove Collective announced it re-signed Ole Miss running back Quinshon Judkins, the reigning SEC Freshman of the

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Collectives structure NIL contracts with protections for transfer portal

College football season officially came to a close last week.   But NIL still has the sport buzzing. Four-star quarterback Jaden Rashada officially

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NIL Deals of the Week: Stetson Bennett returns to Raising Cane's, Austin Volkswagen scoops up four Texas players

After it was launched in September, Oklahoma Sooner-focused NIL collective Crimson and Cream embarked on an ambitious fundraising campaign that

oklahoma-sooner-focused-crimson-and-cream-announces-teamwide-nil-deal-for-football-roster

Oklahoma-focused Crimson and Cream announces teamwide NIL deal for football roster

The importance of NIL collectives striking deals with players took center stage this week.   At Ohio State, The Foundation placed importance on

NIL Deals of the Week: Caleb Williams signs with AT&T, General Booty launches Crimson Cream

Oklahoma quarterback General Booty and the Sooners-focused NIL collective Crimson and Cream have released The General's Crimson Cream, a high-end

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Oklahoma's General Booty uses NIL for The General's Crimson Cream

Oklahoma’s crowded NIL collective market got a little less congested on Thursday.  Sooner-focused NIL collectives Crimson and Cream and Strengthening

Oklahoma NIL collectives merge, more consolidation on the way

Dec. 5 is rapidly approaching. It’s a date that has been circled for months. No matter how programs prepare, the Transfer Portal opens up in less

Transfer Portal, NIL on collision course: 'I’m expecting total chaos'

Crimson and Cream, one of two approved NIL collectives at Oklahoma, announced a large-scale fundraising campaign with a goal of raising $3 million in

Oklahoma NIL collective launches ambitious fundraising campaign

When the NCAA clarified its interim NIL policy in late October, it opened the door for schools, athletic department officials and coaches

Athletic officials realize it's time to support NIL collectives or get left behind

Oklahoma’s crowded NIL collective market got a little less congested in December 2022. Sooner-focused NIL collectives Crimson and Cream and Strengthening Oklahoma announced they were officially merging and will now operate under the Crimson and Cream brand name. Strengthening Oklahoma was founded in August 2022 by former Oklahoma football stars Dusty Dvoracek and Gabe Ikard, along with Josh Smith, an offensive lineman on the Sooners 2000 national championship team. Crimson and Cream was unveiled in September 2022 with a long list of former Sooner greats in multiple sports on its Advisory Board. Crimson and Cream grabbed a lot of headlines for its ambitious fundraising campaign that generated more than $1.4 million in less than a month. The collective’s Board of Directors also features some of the top business leaders in Oklahoma from companies like Cameron Financial Strategies, Viking Minerals, Arthur J. Gallagher & Co., and Stevens Trucking. Crimson and Cream is operated by Student Athlete NIL, the company that runs multiple successful collectives across the country such as Success with Honor at Penn State and Knights of The Raritan at Rutgers.

Jackson Braught

Board Member

Melinda Olbert

Ran Oliver

Bruce Renfroe

Julia Ann Rygaard

Bart Shelley

Cole Stevens

Lauren Gipson

General Manager

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