Dear Old Clemson - Clemson Tigers Collective

DEC. 1 2023 UPDATE: With the launch of the 110 Society, Tiger collectives Dear Old Clemson and Tiger Impact are no longer actively operating. All of the NIL efforts in the Clemson marketplace are focused on the officially endorsed 110 Society. PREVIOUS INFORMATION: Clemson-focused NIL collective, Dear Old Clemson, was founded in June 2022 by Robert MacRae and Jason Beaty with a focus on helping football and an option to support women’s sports. For businesses and fans that just want to contribute to football, they can “hop on the Roy Bus” and have contributions dedicated to football through the Clemson Athletic Club. Donations to the Lady Tiger Club will go exclusively to female student-athletes at Clemson. Club members will have access to exclusive events with student-athletes, and receive early access and discounts on collectibles and other exciting benefits. “Our goal is to maximize the percentage of contributions that go to Clemson student-athletes,” the collective’s website says. “Over 90% of all contributions will go to these Tigers.” Dear Old Clemson includes several former Clemson athletes to generate support and serve as advisers on how funds should be distributed, including former Major League Baseball player Kyle Parker and former softball standout Sam Russ, who’s now a graduate student at the school. "Our mission is to do NIL the ‘Clemson way,'” MacRae said. “Dear Old Clemson was created to benefit the student-athletes, the Clemson business community, and the best fans in the nation.”