Whenever Dabo Swinney speaks his mind on NIL, it's caught the attention of college football.   Back in 2014, the Clemson head coach said he'd leave

On3 NIL

With season days away, Dabo Swinney talks NIL concerns

Donor-led collectives are sweeping the nation, dramatically reshaping the NIL landscape.  The proliferation of donor-driven collectives continues to

The On3 guide to NIL collectives around the nation

With the start of the academic year just around the corner, On3 is debuting a new weekly feature called "NIL Deals of the Week."  With a mission to

NIL Deals of the Week: Matador Club dishes out $25k to athletes, Zep Jasper capitalizes on Jarritos ad

Two Clemson graduates have launched a new NIL collective called Dear Old Clemson. It joins Tiger Impact as a NIL collective in place to support

Dear Old Clemson launches as new NIL collective

A new NIL collective is being launched to support Clemson University athletes.  "Dear Old Clemson" has been founded by Robert MacRae and Jason Beaty,

Clemson Tigers

New NIL collective started to support Clemson athletes

DEC. 1 2023 UPDATE: With the launch of the 110 Society, Tiger collectives Dear Old Clemson and Tiger Impact are no longer actively operating. All of the NIL efforts in the Clemson marketplace are focused on the officially endorsed 110 Society. PREVIOUS INFORMATION: Clemson-focused NIL collective, Dear Old Clemson, was founded in June 2022 by Robert MacRae and Jason Beaty with a focus on helping football and an option to support women’s sports. For businesses and fans that just want to contribute to football, they can “hop on the Roy Bus” and have contributions dedicated to football through the Clemson Athletic Club. Donations to the Lady Tiger Club will go exclusively to female student-athletes at Clemson. Club members will have access to exclusive events with student-athletes, and receive early access and discounts on collectibles and other exciting benefits. “Our goal is to maximize the percentage of contributions that go to Clemson student-athletes,” the collective’s website says. “Over 90% of all contributions will go to these Tigers.” Dear Old Clemson includes several former Clemson athletes to generate support and serve as advisers on how funds should be distributed, including former Major League Baseball player Kyle Parker and former softball standout Sam Russ, who’s now a graduate student at the school. "Our mission is to do NIL the ‘Clemson way,'” MacRae said. “Dear Old Clemson was created to benefit
the student-athletes, the Clemson business community, and the best fans in the nation.”

Robert MacRae

Co-Founder

Jason Beaty

Jay Courie

Attorney & Advisor

Dear Old Clemson

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