Donor-led collectives are sweeping the nation, dramatically reshaping the NIL landscape.  The proliferation of donor-driven collectives continues to

On3 NIL

The On3 guide to NIL collectives around the nation

Launched in June 2022, Friends of the Rocky was the first collective at a MAC program. The Toledo Rockets-focused collective is a fan-driven, alumni-led supporter group aimed at raising money for NIL deals. Friends of the Rocky says it’s a crowdsourcing organization that collects money and doles it out to Toledo athletes via NIL deals while its partner Blueprint Sports seeks deals for individual Rocket players. Blueprint Sports gets 20% of the NIL deals it brokers for Toledo athletes and will help decide who gets what money from the Friends of Rocky program as well.

Kevin Jansen

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