Speaking at Big 12 Media Days in Las Vegas in July, Baylor head coach Dave Aranda was asked about the recent recruiting

Baylor football

On3 NIL

Baylor coaches wear 'We Pay Players' NIL T-shirt, benefiting team

Baylor football has found recent success on the recruiting trail with the 2025 class, capped off by a recent commitment from top-150 prospect

Dave Aranda

Baylor's Dave Aranda on recruiting success: 'We're paying players'

collective logo

Established in the summer of 20222, GXG started off as a marketplace platform to connect Baylor athletes with Waco business. Founded by Start Up Waco, which works serves all entrepreneurs in Central Texas from idea to scale, the thought was to provide opportunities to local businesses and Baylor athletes. That idea has morphed into the go-to collective in the Waco market. The first major move came in October, when Baylor football players signed a team-wide deal with a Start Up Waco. Since then, GXG has officially partnered with the university through Learfield. In February, the collective announced the formation of GXG Elite. The membership program will offer a range of exclusive benefits, including access to special events, behind-the-scenes content and unique merchandise and memorabilia to donors and fans. Plans are in place for the program to fully launch later this year.

Jon Passavant

Chief Executive Officer

Jacob Kehoe

Assistant Director of Development

Victoria Bingaman

Business Development Manager

Elaine Botello

Executive Human Resources Partner

Cody Carlson

Executive Development Partner

Maddox Cherry

Marketing & Engagement Manager

Ashley Olivarez

Membership & Events Manager

Organization Logo

Baylor

Football

Basketball

Women's Basketball

Volleyball

Teams

Fan Sites

Forums

Shows

College Football News

College Football Rankings

College Football Playoff

College Basketball News

Women's Sports

College

News Feed

Database

Team Rankings

Player Rankings

Industry Comparison

Commitments

Recruiting Prediction Machine

FB Recruiting

BB Recruiting

NIL News

NIL Valuation

NIL Deals

NIL Deal Tracker

Sports Business

Transfer Portal News

NCAA Transfer Portal News

NCAA Transfer Portal

Transfer Portal Rankings

Transfer Portal Team Rankings

Transfer Portal

NCAA Transfer Portal Home

High School News

Schools

High School Search

Rankings

High School Rankings

Scores

High School Scores

High School

NFL Draft

NFL Draft News

Draft By Stars

College Draft History

College Draft Totals

NBA Draft

NBA Draft News

Draft

NASCAR

Culture

Sports Betting

About

On3 App

Advertise

Press

Contact

Softball

News

Deals

Collectives

Elite

Events

Newsletter

Alabama

Arizona State

Arizona

Arkansas

Auburn

Boston College

California

Clemson

Tigers Den

Colorado

Duke

Florida

Florida State

Georgia

Georgia Tech

Illinois

Indiana

Iowa

Iowa State

Kansas

Kansas State

Kentucky

Lettermen Row

Lettermen Lounge

Louisville

Maryland

Miami

Michigan State

Michigan

Minnesota

Mississippi State

Missouri

NC State

Nebraska

Red Sea Scrolls

North Carolina

Northwestern

Notre Dame

Ohio State

Oklahoma

Oklahoma State

Ole Miss

Oregon

Oregon State

Penn State

Pittsburgh

Purdue

Rutgers

South Carolina

Stanford

Syracuse

Tennessee

Texas A&M

Texas

Texas Tech

UCLA

Utah

Vanderbilt

Virginia

Virginia Tech

Wake Forest

Washington

Washington State

West Virginia

Wisconsin

BamaOnLine

BOL Round Table

Inside Texas

IT Members Only

DawgsHQ

Dawg Walk

Scoop Duck

Recruiting & Sports

Auburn Live

The Corner

WeAreSC

GarryP's Trojan Huddle

The Wolverine

The Fort

The Lions Den

The Wolfpacker

The Wolves’ Den

GatorsOnline

Swamp Talk

Alabama A&M

Alabama State

Albany

Alcorn State

Abilene Christian

Appalachian State

Akron

Army

Austin Peay

Arkansas-Pine Bluff

Arkansas-Little Rock

Arkansas State

Air Force

Ball State

American

Wofford

Winthrop

Wisconsin-Milwaukee

Wisconsin-Green Bay

Wichita State

Western Carolina

Baseball

Gymnastics

Men's Lacrosse

Women's Lacrosse

Men's Soccer