As the NCAA pleads for federal legislation, states continue to rapidly pursue – and pass – sweeping reforms on the local level aimed directly at

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On3 NIL

Texas legislature set to send transformative NIL bill to governor

Donor-led collectives are sweeping the nation, dramatically reshaping the NIL landscape.  The proliferation of donor-driven collectives continues to

The On3 guide to NIL collectives around the nation

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Hoop And Holler Houston is described as a “micro-collective” with an interest of supporting University of Houston student-athletes through NIL. The collective says its goal is to reach as many UofH student-athletes as financially possible and “provide them with memorable and unique experiences within their fanbase and community.” Hoop And Holler Houston said various NIL opportunities may be made available to Cougar student-athletes, including social media endorsements, traditional media advertisements, in-kind deals for promotional activities, appearances, meet and greets, autographs and digital content.

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