USC's NIL market is undergoing changes once again.   A source confirmed to On3 on Saturday that Jeff McKay is joining the board of USC's official

USC Trojans

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INDIANAPOLIS – Lincoln Riley is ready to take on the Big Ten.   With Oregon and Ohio State's third-party NIL collectives operating on budgets pushing

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Lincoln Riley calls USC's NIL operation 'most improved' in country

When the NCAA and SEC put their full press on Capitol Hill in June, a group of NIL collectives trekked to Washington, D.C., to make sure they were

The Collective Association + NCAA with a Capitol Hill backdrop_

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USC freshman guard Judea "Juju" Watkins received a 2023 Mercedes EQS to drive during the 2023-24 season through a partnership between the NIL

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USC's Juju Watkins receives Mercedes EQS through NIL collective

With the NCAA continuing its full-court press on Capitol Hill for NIL reform and more signs pointing toward athletes eventually earning employee

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Seven NIL entities officially form The Collective Association

Collectives have become the leading source of compensation in the first two years of NIL.   Donors and stakeholders thought they had collectives

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When the NIL collective House of Victory publicly launched in April, it simultaneously announced a sponsorship agreement with Playfly Sports, which

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House of Victory continues to show why it is one of the most innovative NIL collectives in the country.  Less than three months since its launch, the

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Lincoln Riley is now putting his weight behind a USC NIL collective.   The Trojans football coach will be attending House of Victory's quarterback

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Four USC coaches to attend House of Victory's quarterback NIL event

The USC-focused name, image and likeness collective House of Victory announced on its Twitter account Tuesday that it signed an NIL deal with

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USC DL Bear Alexander signs with NIL collective House of Victory

The House of Victory collective is tapping into USC's rich history of quarterbacks for its latest event.   The NIL collective released plans Friday

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USC freshman wide receiver and Class of 2023 top-40 recruit Makai Lemon signed a name, image and likeness agreement with the collective House of

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USC WR Makai Lemon signs with NIL collective House of Victory

The name, image and likeness collective House of Victory will host a meet and greet with at least 12 USC athletes on June 7. House of Victory says

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USC NIL collective House of Victory announces meet and greet

NIL was always going to be the first step towards college athletes gaining more rights. The slow march to athletes being designated as employees

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NIL Deals of the Week: Dylan Lonergan launches partnership with KYMIRA

Malachi Nelson set the precedent for what high school athletes can achieve in NIL.   Now at USC, the former On3 Five-Star Plus+ quarterback prospect

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House of Victory is making sure USC athletes have the tools to file taxes correctly next spring.   The NIL collective focused on Trojans athletics

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Consolidation continues to hit the NIL collective marketplace.   The USC-focused NIL collective House of Victory finalized a merger with the 3400

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Boogie Ellis decided to return to USC for a final season last month.   Nearly four weeks later, he officially announced the decision while signing an

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Lincoln Riley found success early at USC.   The head coach had the Trojans on the brink of a College Football Playoff berth back in December. Caleb

House of Victory launches as USC NIL market readjusts

collective logo

House of Victory  officially launched in April 2023 as a nonprofit collective to service all Trojan athletes, with a focus on football and basketball. Alumni-led and board-operated, the collective has a flavor of BLVD LLC, which was launched back in August 2022 as the official NIL entity at USC. The organization shut down for good by February 2023, but Spencer Harris has stuck around and will be the executive director for House of Victory. USC’s former Director of Player Personnel, he’ll run the day-to-day operations of the new NIL collective. “The standard is championships at USC,” Harris said in a statement. “The alumni behind House of Victory intend to match that same standard with this NIL program. We encourage every passionate Trojan to get involved and support the student-athletes.”

Spencer Harris

Executive Director

Megan Mueller

Director of Athlete Relations

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