March Madness is here, which means it's also NIL deal season.  More and more companies have announced endorsement deals this week as college

NIL Deals of the Week

On3 NIL

NIL Deals of the Week: March Madness means it's deal season

The Houston-driven NIL collective LinkingCoogs signed a multi-year partnership deal with Texas Dow Employees Credit Union (TDECU) that will allow

Houston

LinkingCoogs NIL collective signs 3-year deal with TDECU to benefit all Houston athletes

Kim Kardashian – arguably the top name in pop culture – partnered with six of college basketball's top players in a new NIL deal to promote SKIMS.

kim-kardashians-skims-launches-all-star-nil-promotion-with-college-basketball-stars-caleb-love-donovan-clingan-hunter-dickinson-jared-mccain-robert-dillingham-paxson-wojcik

Kim Kardashian's SKIMs launches all-star NIL promotion with college basketball stars

Family and friends of Houston basketball players will not have to worry about travel expenses to the NCAA Tournament.   The Cougars received the No.

Mattress Mack providing NIL deals for Houston basketball families to travel to NCAA Tournament

Jamal Shead is playing like an All-American on the court right now.  Houston vaulted to No. 1 in the AP Top 25 poll earlier this week, the program's

Jamal Shead

Houston's Jamal Shead signs NIL deal with ExxonMobil

Despite sitting on the sidelines for the remainder of the season, Terrance Arceneaux is still leveraging his NIL.  The Houston sophomore suffered a

Terrance Arceneaux

Houston's Terrance Arceneaux inks trading card deal with Panini America

Houston basketball has reloaded yet again.   Despite losing Marcus Sasser and Damian Dunn, Kelvin Sampson restocked his talent pool. The Cougars

Houston basketball

LinkingCoogs facilitates team-wide NIL deal for Houston basketball valued at over $350K

Collectives and high-profile donors have been a defining piece of the first two years of the NIL Era. A major player in the Houston market is making

Mattress Mack inks $1 million NIL deal with Houston basketball team

Add Texas to the list of states that have signed sweeping NIL reform on the local level aimed directly at bypassing oversight by the NCAA.

texas-gov-greg-abbott-signs-transformative-nil-bill-ncaa

Texas Gov. Greg Abbott signs transformative NIL bill

Team-wide NIL deals make sure every athlete sees some compensation come their way. But it's also a way to guarantee a salary for each member of a

LinkingCoogs brokers $1 million team-wide NIL deal for Houston football

NIL continues to be a significant step forward for most college athletes but not international students.   Limited guidance and outdated regulations

NIL-deals-Artboard-7-copy-1-2

NIL Deals of the Week: UConn's Adama Sanogo partners with Sunoco

LinkingCoogs has wasted no time in sending a very clear message to this spring's transfer portal: come and NIL opportunties will follow.   The

Houston's LinkingCoogs collective signs transfers LJ Cryer, Damian Dunn

As expected, more and more brands are announcing NIL agreements with March Madness tipping off this week.  The latest NIL deal is between TDECU,

houstons-largest-credit-union-signs-9-houston-cougars-basketball-players-to-nil-deals-jamal-shead

Houston’s largest credit union signs 9 Cougar basketball players to NIL deals

LinkingCoogs was established this past October.   In just a six-month span, the Houston-focused NIL collective has facilitated more than $2 million

Houston-focused LinkingCoogs surpasses $2 million in NIL deals

The Houston men's basketball team has agreed to team-wide NIL deals with Daspit Law Firm.   The Houston-focused NIL collective LinkingCoogs

houston-cougars-basketball-nil-deal-daspit-law-firm-linkingcoogs-collective

Houston basketball players sign NIL deals with Daspit Law Firm

LinkingCoogs, a Houston Cougar-focused collective, continues to make a big splash in the NIL world.  On the same day the UH volleyball team received

Houston volleyball team inks ‘historic’ NIL deal after earning NCAA tournament invite

Less than a month after Mattress Mack took home a $75 million sports betting win in the World Series, he has made a statement in the NIL space.   The

Houston players receive seven-figure NIL deal from Mattress Mack

Founded by former Cougars and current business leaders, TheLinkU and LinkingCoogs says it is “the first NIL collective that goes way beyond being a mere marketplace or transactional platform.” TheLinkU and LinkingCoogs says it offers “practical and effective solutions to overcome the big challenges and fully embrace the bigger opportunities the athletes, schools and sponsors face in the NIL ecosystem. “We are proud to be the University of Houston’s very own NIL collective,” the group says. Prior to launching in October 2022, LinkingCoogs completed deals worth in excess of $300,000 as well as received grants and donations from local sources, co-founder Austin Elrod said. The collective plans to support all UofH student-athletes, but football and men’s basketball has been an early focus. The collective also received early financial support from Jim McIngvale, who is know to many as Mattress Mack, and Gallery Furniture with a NIL deal with the entire men’s basketball team.

Austin Elrod

Co-Founder

Troy Kyle

Norman Stalarow

Greg Ralph

Landon Goesling

LinkingCoogs

Organization Logo

Football

Basketball

Baseball

Teams

Fan Sites

Forums

Shows

team-link

College Football News

College Football Rankings

College Football Playoff

College Basketball News

Women's Sports

College

NIL News

NIL Valuation

NIL Deals

NIL Deal Tracker

Sports Business

Transfer Portal News

NCAA Transfer Portal News

NCAA Transfer Portal

Transfer Portal Rankings

Transfer Portal Team Rankings

Transfer Portal

NCAA Transfer Portal Home

Football Recruiting

Basketball Recruiting

Database

Team Rankings

Player Rankings

Industry Comparison

Commitments

Recruiting Prediction Machine

Recruiting

High School News

Schools

High School Search

Rankings

High School Rankings

Scores

High School Scores

High School

NFL Draft

NFL Draft News

Draft By Stars

College Draft History

College Draft Totals

NBA Draft

NBA Draft News

Draft

NASCAR

Culture

Sports Betting

About

On3 App

Advertise

Press

Contact

Women's Basketball

Softball

News

Deals

Collectives

Recruits

Events

Newsletter

Alabama

Arizona State

Arizona

Arkansas

Auburn

Baylor

Boston College

California

Clemson

Tigers Den

Colorado

Duke

Florida

Florida State

Georgia

Georgia Tech

Illinois

Indiana

The Hoosier Hangout

Iowa

Iowa State

Kansas

Kansas State

Kentucky

Lettermen Row

Lettermen Lounge

Louisville

Maryland

Miami

Michigan State

Michigan

Minnesota

Mississippi State

Missouri

NC State

Nebraska

Red Sea Scrolls

North Carolina

Northwestern

Notre Dame

Ohio State

Oklahoma

Oklahoma State

Ole Miss

Oregon

Oregon State

Penn State

Pittsburgh

Purdue

Rutgers

South Carolina

Stanford

Syracuse

Tennessee

Texas A&M

Texas

Texas Tech

UCLA

Utah

Vanderbilt

Virginia

Virginia Tech

Wake Forest

Washington

Washington State

West Virginia

Wisconsin

BamaOnLine

BOL Round Table

Inside Texas

IT Members Only

DawgsHQ

Dawg Walk

Scoop Duck

Recruiting & Sports

Auburn Live

The Corner

WeAreSC

GarryP's Trojan Huddle

The Wolverine