Orange United - Syracuse Orange Collective

Orange United, which is owned and operated by Student Athlete NIL, launched in September 2023 as the "preferred NIL collective" at Syracuse. The collective joins Athletes Who Care as another partner in the NIL space supporting Orange student-athletes. "We are excited about the launch of Orange United, the preferred collective of Syracuse Athletics, that is designed to reach Syracuse fans with multiple ways to make a direct impact in supporting all 600 of our student-athletes," Syracuse athletic director John Wildhack said. "Today signifies an important milestone in advancing our NIL efforts to benefit all student-athletes across our 20 sports." The Orange United mission is to leverage the collective power of Orange fans, alumni, and supporters to equip student-athletes with the tools and resources necessary to excel both during their time in Syracuse and beyond. Orange United will engage with individuals, businesses and monthly subscribers to fund NIL activities, including autograph signings, personal appearances and endorsements. Each membership level offers exclusive benefits, and contributions can be designated by specific sport.