Pride of Omaha - Creighton Bluejays Collective

Creighton-focused NIL collective Pride of Omaha was originally launched in October 2022 under the Heart Mind Soul name. It was eventually rebranded and now operates under the Pride of Omaha moniker. The collective was launched with one mission in mind – to empower student-athletes to achieve their greatest potential in the classroom, on the playing field and in life. The collective is operated by Student Athlete NIL, which oversees a number of other successful collectives across the country. "Through the Pride of Omaha, the most passionate fans and business owners in the community can engage with Creighton University and its student-athletes like never before.