Raise The Riv - University of California-Riverside Highlanders Collective

Raise the Riv leverages the power of the UC Riverside alumni and fans “to equip student-athletes with the tools and resources necessary for them to excel both during and beyond their time in Riverside.” The collective is operated by Student-Athlete NIL, a top collective operations company. It was launched in the summer of 2023. “We seek to help student-athletes maximize their NIL opportunities the right way, without ever compromising the values of UC Riverside and the legacy of all those who have donned the Blue and Gold in the past,” the collective’s website says. The collective does have support from the UCR athletic department.