The day after UCLA and USC announced their impending moves from the Pac-12 to the Big Ten, the Cougar Collective saw an opportunity to fundraise for

moneybills

On3 NIL

NIL collectives seek sustainable fundraising from donors, businesses

Launched in August 2022, Rep The C's website says a NIL "program is vital to the future of Chattanooga Football. Through Rep The C, Chattanooga Football supporters directly impact the program by fostering NIL opportunities and by improving the lives of student-athletes." The creation of Rep The C made Chattanooga among the first NIL collectives at the FCS level.

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