Rocky’s Collective - University of North Carolina Asheville Bulldogs Collective
Founders
Coty Jude
Executive
Derek Hoffman
Director
Joey Harrell
Executive
Geoff Shyatt
Advisor
Ben Wright
Director
Rocky’s Collective was launched as a nonprofit collective in the summer of 2023 with a focus on supporting UNC-Asheville student-athletes. “Through name, image, and likeness student athletes can give back in impactful ways and improve the community with a mindset of lifelong service to others,” the collective’s website says. “Rocky’s Collective, a registered North Carolina 501(C)(3), is a collection of donors and alumni that supports student-athletes at UNC Asheville. This nonprofit collective is dedicated to creating opportunities for athletes that positively contribute to campus and the community at large, while maintaining the commitment of UNC Asheville to make a difference in the world.” It appears the main focus of Rocky’s Collective is on men’s basketball.