What makes a top NIL collective?   Over the past three years, the college sports landscape has been altered. Donor-driven NIL collectives will make

NIL Collectives

On3 NIL

On3's top 15 NIL collectives in college sports

With March Madness arriving next week, the number of NIL deals executed will continue to ramp up.  More and more companies have stepped up

NIL Deals of the Week

NIL Deals of the Week: Top brands launch campaigns ahead of March Madness

Texas A&M was always thought of as one of the power players in name, image and likeness.   A large reason behind the early success was The Fund.

Texas A&M

The Fund rebrands as Texas Aggies United, official NIL partner of Texas A&M

Thanks to the public spat between Texas A&M coach Jimbo Fisher and Alabama coach Nick Saban, no school has been in the national NIL spotlight

Report: Texas A&M athletes topped $4 million in NIL deals

Donor-led collectives are sweeping the nation, dramatically reshaping the NIL landscape.  The proliferation of donor-driven collectives continues to

The On3 guide to NIL collectives around the nation

Now that NIL collectives have become the norm in college athletics, it’s not enough for your school to merely be affiliated with one. A collective’s

On3's top 20 most ambitious NIL collectives

Another player-driven YOKE collective has launched, this time in the SEC footprint. The College Station NIL Club was announced last week, marking the

College Station NIL Club joins list of YOKE-powered collectives

collective logo

Jimbo Fisher and Nick Saban’s highly publicized spat over NIL put the Aggies under the microscope. Yet, Texas A&M’s collective – deemed “The Fund” by organizers and donors to the group – has been operating under the radar since NIL was approved by the NCAA and made acceptable in the Lone Star State. While other collectives have splashy websites and active social media accounts, The Fund operates in obscurity. No founders are listed anywhere. No annual goals are available. In fact, investors in The Fund told The Athletic they didn’t understand why boosters in other collectives feel the need to advertise their groups. As far as publicity goes, The Fund operators told The Athletic they feel word-of-mouth between recruits and players will be plenty to ensure the people they’ll work with know what is available. Amounts raised aren’t publicly available, but insiders say The Fund has generated tens of millions of dollars. Multiple investors in The Fund told The Athletic that several members of the 2022 football recruiting class did secure NIL deals, but the total numbers are in the low single-digit millions.

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