The 15 Club - Kentucky Wildcats Collective

The 15, which derives its name from Kentucky being the 15th state in the Union, was originally launched by parent company Athlete Advantage in December 2021. However, the company reorganized and relaunched under The 15 Club name in November 2022. The 15 Club says fans will be able to contribute and engage with Wildcats in more than 25 varsity sports through one-time donations or monthly memberships. Contributions open access to special events, fan experiences, merchandise, and marketing opportunities with student-athletes, which, in turn, allows those athletes to be compensated for their NIL. The 15 Club is not affiliated with the University of Kentucky, however, school officials came out in support of the collective before and after it was relaunched.