Kentucky did not rush into the NIL Era in the summer of 2021.   Athletic director Mitch Barnhart took a measured approach, making sure the Wildcats

Kentucky Wildcats NIL

On3 NIL

The 15 Club launches 500 Strong membership club at key time for Kentucky NIL market

Kentucky basketball and coach John Calipari are gearing up to jump head-first into the NIL space.  According to Matt Jones of On3's Kentucky Sports

Kentucky basketball

Kentucky basketball NIL fund set to launch

The buzz surrounding Rupp Arena Saturday afternoon was not limited to the Kentucky basketball team. Right across the hall from where students lined

KU-177188

KSR NIL

Kentucky Wildcats Blown Away by Support at The 15 Club Fan Fest

If you're still looking for Saturday afternoon plans, we got just what you need. The 15 Club Fan Fest will be held just outside of Rupp Arena at

kentucky-15-club-collective-inaugural-fan-fest-pregame-kansas

Don't Miss The 15 Club Fan Fest Saturday Afternoon

The 15 Club is taking steps to build out its framework.   The Kentucky-focused NIL collective run by Athlete Advantage, an NIL agency, hit the market

The 15 Club

The 15 Club strikes partnership with OpenLocker

Mark Stoops has been sounding the alarm for months. But on Monday night, he made clear to Kentucky fans what lack of NIL support could actually mean.

What lies ahead for Kentucky, The 15 Club in NIL climb

Supporting Kentucky's players in name, image, and likeness (NIL) just got much easier. Athlete Advantage just launched The 15 Club, Kentucky's new

Kentucky's NIL Collective, The 15 Club, launches

When the NCAA clarified its interim NIL policy in late October, it opened the door for schools, athletic department officials and coaches

Athletic officials realize it's time to support NIL collectives or get left behind

The NCAA's NIL era has seen athletes commemorate impressive moments and games with apparel through NIL deals, such as Tennessee wide receiver Jalin

Kentucky OL Tashawn Manning releases 'The Flop' NIL apparel

One of the biggest games of the college football weekend is Kentucky at Florida in The Swamp. And interestingly, the Wildcats and Gators have rosters

Top 5 On3 NIL Valuations in Kentucky, Florida showdown

Kentucky quarterback Will Levis, whose Heisman Trophy odds are among the best in the country, has signed an NIL deal with the Winchester,

Kentucky QB Will Levis signs NIL deal with Ale-8-One soda brand

A new era of NIL is here at the University of Kentucky.   Wednesday night a few hundred people gathered at Manchester Music Hall for the "Drive Like

Maddie SCherr, Will LEvis Tayvion Robinson

Athlete Advantage Rolls Out Blue Carpet for Paul Miller Ford NIL Event

Donor-led collectives are sweeping the nation, dramatically reshaping the NIL landscape.  The proliferation of donor-driven collectives continues to

The On3 guide to NIL collectives around the nation

Now that NIL collectives have become the norm in college athletics, it’s not enough for your school to merely be affiliated with one. A collective’s

On3's top 20 most ambitious NIL collectives

Will Levis is preparing for a big season with the Wildcats this fall. As the Kentucky quarterback prepares to take a brief break with his team in

will-levis-was-good-enough-to-give-kentucky-a-chance-vs-tennessee

KSR Football

Will Levis weighs in on NIL, Kentucky Wide Receivers and NFL Draft Stock

Kentucky star quarterback Will Levis came to the program from Penn State, but he's continuing to ingratiate himself into the culture of the state. On

Kentucky Wildcats

Will Levis inks innovative new NIL deal with Thoroughbred stallion

Well, this is a first. Kentucky quarterback Will Levis just signed a new NIL deal with...a horse? Oh yes, Levis is partnering with Thoroughbred

Will Levis signs first-of-its-kind NIL deal with Thoroughbred Stallion War of Will

Will Levis continues to cash in on his Name, Image and Likeness. Grand Slam Collectibles announced that next week they will sign the Kentucky

Will Levis

Will Levis to sign six-figure NIL deal with collectibles broker

Kentucky just upped its Name, Image, Likeness (NIL) game big time. This morning, the Virtus Brand, an independent company created to help players

the-big-blue-legacy-15-fund-nil-kentucky

The Big Blue Legacy will be a NIL game-changer for Kentucky

The 15, which derives its name from Kentucky being the 15th state in the Union, was originally launched by parent company Athlete Advantage in December 2021. However, the company reorganized and relaunched under The 15 Club name in November 2022. The 15 Club says fans will be able to contribute and engage with Wildcats in more than 25 varsity sports through one-time donations or monthly memberships. Contributions open access to special events, fan experiences, merchandise, and marketing opportunities with student-athletes, which, in turn, allows those athletes to be compensated for their NIL. The 15 Club is not affiliated with the University of Kentucky, however, school officials came out in support of the collective before and after it was relaunched.

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