The Virginia Tech-aligned non-profit organization The Hokie Way announced Tuesday that it raised more than $600,000 in 2022 to help promote

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On3 NIL

Virginia Tech-focused non-profit The Hokie Way has raised $600,000

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There are now four NIL collectives or nonprofit organizations designed to support Virginia Tech athletes through NIL opportunities. The Hokie Way, a

The Hokie Way nonprofit launches for Virginia Tech NIL opportunities

The Hokie Way, a non-profit Virginia Tech-focused collective, will raise funds to support charitable organizations in the state by engaging Virginia Tech athletes, according to a press release. The Hokie Way announced on Nov. 4, 2022, that it received federal 501(c)(3) status for charitable giving. The Hokie Way is focused on cause marketing "with the help of aligned collectives focused on NIL opportunities," suggesting collaborating with other collectives that support the Hokies. The Hokie Way has a nine-member Board of Directors. Jim Petrine is the president, James Pearman is the treasurer and Jim Cowan is the secretary. Other board of directors members include Justin Robinson, Nick Rush, Bridget Ryan Berman, Tyrod Taylor, Jalia Tolbert and Kelly Woolwine. Taylor is a former Hokies quarterback, Robinson is a former guard for the school’s men’s basketball team and Tolbert is a former volleyball player. “The Hokie Nation turns out strong to show its support. When we have a hurricane on a Thursday night [football game], we still show up,” Petrine said in the release. “Our fans are fantastic in that way and support us greatly. We are the school with the lunch pail, which symbolizes how everyone gets involved. That’s the right way to do NIL, and that’s The Hokie Way.”

Jim Petrine

President of the Board of Directors

James Pearman

Treasurer of the Board of Directors

Jim Cowan

Secretary of the Board of Directors

The Hokie Way

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