Boise State fans soon will be able to indirectly help the name, image and likeness collective that supports the school's athletes by drinking beer –

0W8A5780 (1)

On3 NIL

How drinking a craft beer can help the Boise State collective

The Horseshoe Collective launched on Sept. 27, 2022 as a 501(c)(3) nonprofit organization whose mission is to "raise awareness for local charitable causes by pairing them with community-minded Boise State football student-athletes seeking to use their Name, Image and Likeness to make a positive impact in our community," according to the organization's Twitter account. The Horseshoe Collective has received the blessing of key Boise State athletic department staff members, such as Director of Athletics Jeramiah Dickey and football coach Andy Avalos, each of whom shared the news of the collective's launch on Twitter. The Horseshoe Collective Executive Director Joe Nickell is a former Boise State associate director of athletics.

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