Donor-led collectives are sweeping the nation, dramatically reshaping the NIL landscape.  The proliferation of donor-driven collectives continues to

On3 NIL

The On3 guide to NIL collectives around the nation

The Icon 1901/HBCU Icon Exchange is a leading HBCU NIL collective empowering student-athletes to leverage their name, image and likeness rights. Through education, partnerships, and support, they help athletes capitalize on their brands and secure sponsorships. This initiative not only benefits individual success but also advocates for greater recognition and investment in HBCUs, reshaping the narrative and empowering student-athletes for success in sports and beyond.

Marc Smith

Chief Executive Officer

Marva Nichols

Chief Marketing Officer

David L. Dirks

Chief Operating Officer

The Icon Collective

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