Donor-led collectives are sweeping the nation, dramatically reshaping the NIL landscape.  The proliferation of donor-driven collectives continues to

On3 NIL

The On3 guide to NIL collectives around the nation

The Utah LockerRoom is part of the LockerRoom Athletics NIL platform. Members can receive access to an exclusive message board, one-on-one session reservations, access to NFTs and more. There are six membership categories that range from $25 per month to $6,000 per year, each of which comes with its own set of benefits. The Utah LockerRoom says it has an advisory council of current and former athletes, plus other stakeholders. It brands itself as supporting all athletes. “Our objective is to introduce an awesome new way for fans to engage with and interact with their favorite University of Utah athletes while helping them build their NIL brand,” the collective’s website says.

Tony Norrie

Founder and CEO

The Utah LockerRoom

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