The Michigan State NIL market has received another notable boost.   Charitable Gift America, the philanthropic organization that manages the This is

On3 NIL

This is Sparta! signs NIL deals with Michigan State golf, women's soccer

Collectives have been overly focused on football and basketball since the inception of NIL.   Collective after collective has popped up since July 1,

Michigan State women's gymnastics signs  team-wide deal with charitable NIL collective

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Charitable Gift America, a 501(c)(3) organization, is the company behind the Michigan State-focused This is Sparta! NIL collective. This is Sparta! was launched in February 2022 with the goal of allowing Spartan donors at fans to pool contributions to offer student-athletes an “exclusive NIL contract valued at $50,000, beginning in the fall of 2022.” The collective plans to support Michigan State’s football, men’s and women’s basketball, baseball, softball and gymnastics programs. This is Sparta! made headlines in August when it announced it was doing a teamwide deal for members of the MSU gymnastics squad. This is Sparta! says it will give student-athletes the opportunity, via their NIL contracts, to promote charitable life income plans, including fixed and variable payments, that support charitable endeavors around the country and world. Charitable Gift America says its experience in gift planning gives donors the ability to give cash, publicly traded stock, real estate and cryptocurrency. “These contributions can be for immediate use or to fund family legacies through life income plans,” Charitable Gift America says.

Thomas Dieters

Board President at Charitable Gift America

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