Secondary Break Club - North Carolina Tar Heels Collective

After initially launching under the Tri-Cord Management name, the Secondary Break Club was formally launched in November 2023 with full support from the university and athletic department. The Secondary Break Club will focus primarily on NIL opportunities surrounding community engagement, personal development and team building that are consistently aligned with the values of UNC men's basketball, the school said in a news release. "I've always been in favor of our student-athletes benefiting from the use of their name, image and likeness," Carolina head coach Hubert Davis said upon launch. "My heart and passion are service-oriented and my career in basketball has given me countless opportunities to give back to my community. This all began for me with the example coach Dean Smith set when I was a player and I truly believe our student-athletes have been gifted athletically not just for their benefit but for the benefit of others. Secondary Break Club was created to help our Carolina student-athletes, but we will always keep service to others at the center of what we do. That's Carolina Basketball." TJ Beisner serves as executive director of the Secondary Break Club, overseeing day-to-day operations and partnerships for the organization. Beisner previously served on the University of Kentucky's men's basketball staff as the director of player development and had a hand in all aspects of the program's management and development, including NIL.