On3 conducted a voluntary name, image and likeness survey that received responses from 23 collectives and found that the groups examined have worked

nil-collectives-female-athletes-title-ix-women-name-image-likeness-deals

On3 NIL

On3 Survey: Women make up average of 23% of NIL collectives' partners

Twenty months into the NCAA's era in which college athletes are able to monetize their name, image and likeness rights, Northwestern was the 14th and

Collective TrueNU publicly launches, announces 'close to $1.5 million'

After watching rival Big Ten programs make big waves on the NIL front, the Northwestern Wildcats finally have a collective supporting its

Northwestern becomes last Big Ten program with NIL collective

After watching rival Big Ten programs make big waves on the NIL front, the Northwestern Wildcats finally have a collective supporting its student-athletes. With the announced launch of TrueNU in December 2022, Northwestern was the last Big Ten athletic program to have a collective. Executive Director Jacob Schmidt – a former Wildcat star running back and Director of Football Operations under Pat Fitzgerald – said TrueNU will have a non-profit and charity focus as a 501(c)(3) collective. “Northwestern is not the most flashy program when it comes to NIL, but we have some great avenues for support,” Schmidt said.

Jacob Schmidt

Executive Director

TrueNU

Organization Logo

Northwestern

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