Donor-led collectives are sweeping the nation, dramatically reshaping the NIL landscape.  The proliferation of donor-driven collectives continues to

On3 NIL

The On3 guide to NIL collectives around the nation

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Turtle NIL was formed in August 2022 with the plan to create a way to generate NIL funds to compete with the top powers in college basketball. Harry Geller, a Maryland alum that has founded more than a dozen multi-million-dollar companies, stepped in to fill that void with Turtle NIL. After much anticipation, the collective launched its impressive-looking website, announcing deals with nine Terp men’s basketball players. Geller brought on Alex O'Neill, a former Maryland basketball manager, to run the daily operations. The collectives aims to facilitate NIL partnerships with brands and organizations. It has since launched a subscription club, providing fans exclusive content while raising funds for Maryland basketball athletes. The focus remains on basketball, but Geller previously said the model could be duplicated with other programs.

Harry Geller

Founder

Alex O'Neill

Director of Operations

Turtle NIL

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