Summertime usually means slower amounts of NIL deals announced. But with college football media days already taking place and the release of EA

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On3 NIL

NIL Deals of the Week: Quarterbacks cash in with college football season getting closer

Homefield Apparel is rolling out a new NIL initiative on Monday that could create a new revenue stream for donor-driven collectives.   The vintage

Homefield afi

Homefield Apparel launches NIL collective program

The Sunflower Showdown between Kansas and K-State is the fourth-longest continuous series in college football history. And the two rivals meet again

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'Unrivaled:' KU, K-State collectives partner for NIL fundraising event

Kansas State's beef is giving back thanks to NIL.  Earlier this season, the Wildcats' offensive line unveiled an NIL deal with the Kansas Beef

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K-State 'Beef' using NIL partnership to fight food insecurity

When the NCAA and SEC put their full press on Capitol Hill in June, a group of NIL collectives trekked to Washington, D.C., to make sure they were

The Collective Association + NCAA with a Capitol Hill backdrop_

The Collective Association pushes back on NIL Congressional drafts: 'They don't want reform'

Professional sports teams – such as the White Sox and Braves  – have executed numerous NIL deals over the past two years. But most of the activity

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Sporting Kansas City launches NIL program with athletes at KU, K-State, Mizzou

Sometimes NIL deals just make sense. Take the latest partnership between Charlie Hustle, Wildcat NIL and the Kansas State offensive line for example.

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K-State 'Beef' T-shirts feature Wildcats' O-line through new NIL deal

The Collective Association has now grown to 17 members.  The organization officially launched in July, with founding NIL collectives at Tennessee,

The Collective Association

NIL-driven The Collective Association expands, adds 10 new members

The vintage T-shirt company Charlie Hustle continues to put its stamp on NIL in Big 12 country.  After recently striking an NIL deal with Kansas

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K-State basketball stars Markquis Nowell, Keyontae Johnson release Charlie Hustle NIL shirts

Heading into the season, few could have projected that Kansas State would be playing TCU in the Big 12 Championship.  The Wildcats were projected

Top 5 On3 NIL Valuations in Big 12 Championship

When the NCAA clarified its interim NIL policy in late October, it opened the door for schools, athletic department officials and coaches

Athletic officials realize it's time to support NIL collectives or get left behind

The Gator Collective made sure it was everywhere the first two weekends in Gainesville.   With the Billy Napier Era kicking off at Florida, and the

NIL marketplaces, collectives ramping up in-game marketing

Donor-led collectives are sweeping the nation, dramatically reshaping the NIL landscape.  The proliferation of donor-driven collectives continues to

The On3 guide to NIL collectives around the nation

With the launch of ONEArkansas NIL, an Arkansas Razorback-focused collective, the list of schools with multiple collectives is on the cusp of passing

NIL Expansion: Nearly 30 schools dealing with multiple collectives

Kansas State quarterback Adrian Martinez has his first major NIL deal in a Wildcat uniform.  Martinez, who transferred to K-State after starting for

Adrian Martinez announces first major NIL deal in K-State uniform

Kansas State and The Brandr Group announced Friday that they’ve established a group licensing agreement for Wildcat student-athletes. The

K-State joins with The Brandr Group for NIL group licensing for student-athletes

The list of donor-led collectives dramatically reshaping the NIL landscape has grown again and now there are two representing

K-State NIL collective focuses on keeping Wildcats competitive in recruiting

collective logo

Wildcat NIL, which was launched in April 2022, is spearheaded by former K-State quarterback Jesse Ertz, former linebacker Ryan Henington, former defensive back Ross Elder, and former player and successful business owner Brad Fulner. “Kansas State is a national brand that embodies the word Family,” Wildcat NIL says on its website. “Wildcat student-athletes are ambassadors for the university and their success matters greatly. This is a cutting-edge opportunity to reward these players for their hard work and dedication to the university.” Unlike some other NIL collectives where fans can engage for as little as $5, Wildcat NIL appears to be targeting higher-end donors. “The most unique opportunity we are presenting is called The Cat Family Club, a nonprofit initiative,” the collective’s website said. “This exclusive group of 100 supporters has each committed to donating $1,000 per month to a fund that is used for NIL opportunities for our players. Our goal with this $1.2 million-dollar annual fund is to remain competitive with what every other college program is doing nationally in NIL opportunities and ensure Kansas State Athletics has the resources to remain competitive.”

Ryan Henington

Managing Partner

Ross Elder

Managing Member

Jesse Ertz

Brad Fulner

Pierson McAtee

Curry Sexton

Coleman Younger

Christian Chalabi

Wildcat NIL

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