Florida signee Aidan Mizell signs with JTM Sports for NIL representation

Aidan Mizell is making sure not to waste a moment when it comes to his name, image and likeness.

The Florida signee will enroll early this month, joining the Gators in time for the spring semester. The four-star wide receiver has also signed with JTM Sports for NIL representation. The Orlando Boone High School product is a top-100 prospect in the 2023 class.

Because Florida does not allow high schoolers to capitalize on their publicity rights, Mizell has not been able to turn a profit. But since signing his National Letter of Intent, he’s brought on JTM for assistance. He’s able to begin seeking NIL opportunities now. That will only ramp up once he arrives in Gainesville.

Founded by Tommy Thomsen and Jackson Zager, JTM Sports has started to work with some of the top high school talent in the country. In an undeveloped space, the duo has helped a handful of top high school talent navigate the unknown.

The agency has recently signed Oregon signee Jurrion Dickey and Florida quarterback signee Jaden Rashada.

“Our plan is to help Aidan develop his personal brand over the next few months on social media and then begin outreach to brands that fit what he is interested in,” Zager told On3. “Additionally, to help review any contracts that come his way.

“We’ve loved our experience with the Mizell family, and we are excited for the future.”

With a 6-foot-2, 180-pound frame, Mizell is a Florida legacy. His parents, Will Mizell and Ebony Robinson, met on the Gator track and field team in the mid-1990s.

Aidan Mizell is expected to immediately compete for a spot in the receiver rotation. He’s earned comparisons to Jameson Williams. As a junior at Boone, he accounted for more than 1,000 yards and 18 touchdowns on just 47 catches.

Aidan Mizell’s On3 NIL Valuation

The Florida wide receiver signee holds a $137,000 On3 NIL Valuation. Mizell has started to build up a strong social following, too, with nearly 50,000 subscribers. That’s been bolstered thanks to signing with Florida.

His valuation ranks in the top 150 of high school football. He’s also joined the On3 Athlete Network, which gives athletes the opportunity to further understand their respective On3 NIL Valuation and capitalize on additional revenue opportunities.

The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college athletes. A proprietary algorithm, the On3 NIL Valuation calculates an athlete’s NIL value using dynamic data points targeting three primary categories: performance, influence and exposure.

About On3 NIL Valuation, Brand Value, Roster Value

While the algorithm includes deal data, it does not act as a tracker of the value of NIL deals athletes have completed to date, nor does it set an athlete’s NIL valuation for their entire career.

The On3 NIL Valuation accounts for an athlete’s roster value and brand value. Roster value is the value an athlete has by being a member of his or her team at his or her school, which factors into the role of NIL collectives. Brand value factors in an athlete’s personal brand and the value it could bring to regional and national brands outside of the scope of NIL collectives.