Alabama QB Jalen Milroe signs exclusive NIL partnership with Panini America

Alabama quarterback Jalen Milroe is the latest college football quarterback to ink a trading card deal. He’s agreed to terms on an exclusive NIL partnership with Panini America, which includes autographed trading cards and marketing. The company said Crimson Tide fans can expect to see Milroe’s trading cards in Panini’s upcoming collegiate products.

Milroe has thrown for 1,483 yards in six games as Alabama is 5-1 entering Saturday’s rivalry game at Tennessee. He’s also scored 23 total touchdowns with 11 rushing and 12 passing.

“Growing up as a kid you always dream of having your own trading card, I’m excited to partner with Panini to have my own trading cards and be a part of a company that has so many popular trading card brands with college football fans,” Milroe said.

The Alabama quarterback is just the latest athlete to sign with Panini. Along with its agreement with Arch Manning, the trading card company has deals with Quinn Ewers and Texas shooting guard Tre Johnson. Panini signed deals with USC receiver Zachariah Branch, Washington wide receiver Rome Odunze and Tennessee quarterback Joe Milton last season.

The memorabilia and trading card company also rolled out a Panini NIL platform in August, working with with football and volleyball athletes at Ohio State, Nebraska and Texas.

“Jalen is one of the premier players in college football and is another outstanding addition to our family of athletes,” Panini’s senior vice president of marketing Jason Howarth said. “He will be a great partner for us as we continue to grow our Panini College platform and product offerings.”

Milroe finished 2023 with 2,718 passing yards, 23 touchdowns and just six interceptions. He also racked up 468 yards on the ground and led the team in rushing touchdowns with 12, leading the Tide to the College Football Playoff.

He’s built an impressive NIL portfolio, touting deals with Rhoback, the NIL collective Yea Alabama, Celsius, Beats by Dre and Hey Dude. His On3 NIL Valuation sits at $2.5 million.