Angel Reese’s On3 NIL Valuation climbs to $1.6 million

Angel Reese’s NIL star continues to soar.

The LSU women’s basketball All-American and social media influencer’s On3 NIL Valuation climbed this week by $249,000. She now has an On3 NIL Valuation of $1.6 million – a valuation that increased by more than 27% over the past 10 weeks.

The $1.6 million valuation also puts her at No. 5 in the On3 NIL 100 – the first of its kind and defacto NIL ranking of the top 100 high school and college student-athletes ranked by their On3 NIL Valuation. The only players ahead of her in the On3 NIL 100 are Bronny James ($6.8 million), Livvy Dunne ($3.4 million), Arch Manning ($2.8 million) and Caleb Williams ($2.6 million).

Since Reese played an instrumental role in leading LSU to the national championship in early April, she’s signed significant NIL deals with Intuit TurboTax, Raising Cane’s, Caktus AI, Campus Ink, SI Swimsuit, Mielle Organics and Starry. She also broke the Internet when she revealed an endorsement deal with Mercedes-Benz of Baton Rouge that developed with the help of the Bayou Collective.

Those deals – combined with previous partnerships with Bose, Coach and Sonic – cement Reese’s stock as one of the biggest NIL winners in all college sports. Plus, thanks to help from her agent, Jeanine Ogbonnaya, Reese is a name that resonates outside of college sports fandom.

She is one of just 25 athletes to have a valuation in the seven figures. The rise in her profile is a mix of the LSU star’s persona and established brand. The first-team All-American is not going anywhere, either. She has at least one more season at LSU until the WNBA draft, which means the NIL options remain endless for Reese.

About the On3 NIL Valuation

The On3 NIL Valuation is the industry’s leading index that sets high school and college athletes’ projected annual value (PAV).

A proprietary algorithm, the On3 NIL Valuation establishes the overall NIL market and projected 12-month growth rate by measuring two categories, Brand Value Index and Roster Value Index.  

About On3 NIL Valuation, Brand Value, Roster Value

While the algorithm includes deal data, it does not act as a tracker of the value of NIL deals athletes have completed to date, nor does it set an athlete’s NIL valuation for their entire career. The On3 NIL Valuation calculates the optimized NIL opportunity for athletes relative to the overall NIL market and projects out to as long as 12 months into the future.