Arch Manning stars in Raising Cane's commercial with Garrett Nussmeier, family members

Ahead of the Manning Passing Academy in Thibodaux, La., Arch Manning and Garrett Nussmeier filmed a commercial as part of an NIL deal with Raising Cane’s. The ad also features two of Manning’s family members.

Archie and Cooper Manning – Arch’s grandfather and father – are also in the ad, which dropped Friday night on social media. It’s the latest NIL venture for the Texas quarterback, who has a $6.8 million On3 NIL Valuation. He’s roommates in Thibodaux with Nussmeier, who has a $3.8 million On3 NIL Valuation, and they filmed the commercial earlier this week.

In the commercial, Archie drives Arch, Nussmeier and Raising Cane’s founder Todd Graves to the restaurant for lunch. Cooper is working the drive-thru, and the ad also pokes fun at the fact Nussmeier’s father, Doug, is now the New Orleans Saints’ offensive coordinator.

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“At least your dad didn’t move to Louisiana and start calling plays,” Nussmeier said from the back seat of the car.

Arch Manning and Nussmeier are two of the Manning Passing Academy attendees to ink NIL deals with Raising Cane’s. South Carolina quarterback LaNorris Sellers – who has a $3.7 million On3 NIL Valuation – also announced via social media he’s a Cane’s Ambassador, posing for a picture with Graves.

Raising Cane’s now has deals in place with some of the highest-profile quarterbacks in college football. At $6.8 million, Manning has the top On3 NIL Valuation in the college football NIL rankings. He also ranks No. 1 in the On3 NIL 100, the first of its kind and defacto NIL ranking of the top 100 high school and college athletes ranked by their On3 NIL Valuation. Nussmeier ranks No. 5 in the On3 NIL 100 at $3.8 million, and Sellers is right behind him at No. 6 at $3.7 million.

Inside Arch Manning’s approach to NIL

The Raising Cane’s ad marks the second time Arch Manning worked with his dad and grandfather as part of an NIL deal. They also teamed up for an Uber commercial as the former Five Star Plus+ recruit built out his NIL portfolio.

Arch Manning’s portfolio also includes deals with Red Bull and Vuori, as well as an extended merchandise partnership with Panini America. He also appeared in the EA Sports College Football 25 video game and has appeared in commercials promoting this year’s installment.

As for his approach to navigating the NIL world, Manning said he’s hoping to finish everything by the time the 2025 campaign starts. Once the season starts, his focus will be on football as he gears up for Year 1 as Texas’ starter.

“I’m trying to get all that stuff out of the way before the season,” Manning said. “Obviously, you want to take advantage of what you can and make the right decisions on partnering with companies, but I’m focused on ball.”